An Analysis of Google’s AdSense vs. Yahoo’s Publisher Network

An Analysis of Google's AdSense vs. Yahoo's Publisher Network

An Analysis of Google’s AdSense vs. Yahoo’s Publisher Network. With the proliferation of personal websites, marketers have figured out new ways to reach their target demographics. This type of advertising is known as “contextual” since it targets specific keywords based on the page’s context and content. Ads that the program thinks would pique the reader’s … Read more